Sites that are slower will almost always suffer from higher bounce rates.
Take any longer than that, and they’re off to the next one. It’s a hard pill to swallow, but it’s true. Remove any distractions to help the visitor stay focused on the main goal of the landing page.Īnother thing worth discussing when it comes to user experience is the speed of your website. Most Internet users will give your website a short window of opportunity – three to four seconds tops – to load.Guide visitors down the page through visual cues keep the top menu bar clean and well organized.Encourage interactions – and get people to stick around – by using different visual cues.Craft a captivating homepage and keep the content above the fold highly relevant and intriguing enough to encourage the user to scroll down.
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The top of the page (above-the-fold) should grab the visitor’s attention and set the stage for the rest of the content. Here’s how to achieve that: Still, you can’t expect people to dive below the fold, let alone convert, if you don’t make the content above that fold compelling enough. Well, our suggestion is to start with what your website visitors are likely to see first – your landing page and, more specifically, the above-the-fold area. Sure, the “fold” seems to be losing some of its importance – especially on mobile. Structure, website loading speed, the amount of text, font, spacing, color schemes, visuals – it’s a pretty long list. And yes, all of these elements combined contribute to the initial impression and UX, for better or worse. It’s what you offer in those initial few seconds that matters most. There’s a lot that goes into that first impression. When it comes to website visitors, the first impression could very well be the last. If you land on a page and find it frustrating to navigate, your user experience will be poor – and, no matter how interested you are in that particular offer, you’ll likely exit the page without taking any further action. You’d do it to other businesses – and others will do it to your business, too. Remember that – and let’s get to work! First Impressions Matter: Landing Page, Website Speed & More And what does user experience have to do with conversions? Everything. We’ll discuss a few user interface tweaks, how to implement them in your website’s design – and what they can do for your current conversion rates. If you need some guidance on how to build your UX/UI to achieve better conversions, we’d suggest you stick around. It’s also about designing a website that your customers will genuinely look forward to using. Because when it comes down to it, user experience (UX) is what matters the most. However, a great user interface should be more than just stylish fonts, color palettes, and cool-looking graphics. Yes, a good website design always looks nice.
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